Joshua Cotterill is the Director of the Division of Acoustics at Changsha Automobile Innovation Institute. He has over 20 years of experience in the music and sound design industry, designing commercial sound for television and film, audio for art exhibitions, and recording and producing music as a professional guitarist and vocalist. Recently he has been working with Changsha Automobile Institute to is to design and test audio for electric vehicles, fuel-cell engine vehicles, and combustion engine vehicles.