Pedro de las Rivas Campo is a member of the Executive Committee of Plug and Play Iberia. His mission is focused on the consolidation and growth of Plug and Play in Spain and Portugal. With more than 16 years of experience in different multinational corporates, he has led the management of different innovation projects (e.g. a global leader in European engineering and quality with more than 8 pilots/year or a full acceleration program for a pharma world leader), participating in the innovation strategy of different companies in the pharmaceutical, industrial and energy sectors.

Previously, Pedro led different teams in leading multinationals:

• in the sustainable architecture/construction sector (as Country Manager for VEKA in Iberia and North Africa with more than 100 employees and a turnover of more than €30M);

• as a member of the global team of corporate development and digital strategy in Hilti between Spain and Switzerland.

• He also participated in international expansion and consolidation projects for EU (from Denmark to LATAM and Africa), corporate development in the external communication sector with the American leader Clear Channel (very focused on digital strategy and in close contact with City Councils and Regional Bodies) and as a Senior consultant in strategic consulting projects with PwC, working also with leading companies with several Administrations (central, regional and local).

As for his education, he studied a double degree in Law and Business Administration at the University Carlos III in Madrid and Paris X Nanterre University (France), with a scholarship at Lehigh University (Pennsylvania-USA), a Master's Degree in Consulting at Escuela de Organización Industrial (Madrid), an executive postgraduate degree at IESE Business School (PDD) and he is a professor of Strategic Planning at the International MSMC at IE University.