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Congress Keynote: Markus Heyn on ADAS/automated driving

Dr Markus Heyn, Bosch

Event: FISITA World Congress 14-16 September 2021 online

Name: Dr Markus Heyn, board of management

Company: Robert Bosch GmbH

Presentation Title: ADAS/automated driving

Please introduce yourself briefly…

Dr Markus Heyn has been a member of the board of management of Robert Bosch GmbH since April 2015. He bears responsibility for mobility solutions sales and marketing worldwide. Dr Heyn is also responsible for the Automotive Aftermarket and Connected Mobility Solutions divisions, as well as the subsidiaries ETAS GmbH and Bosch Engineering GmbH, which includes the cross-divisional Commercial Vehicle & Off-Road organization. In addition, he bears regional responsibility for North and South America as well as business in Japan and South Korea. For more information about Dr Heyn, please visit the Bosch website.

What you will talk about at this year’s FISITA World Congress?

The software-defined vehicle changes rules and boundary conditions in the automotive industry. It touches the complete value chain including software, services and cloud providers. Therefore, the shift from on-board to off-board technology requires new business and engineering approaches.

What benefits will participants gain from your presentation?

Insight into a software-defined vehicle: its idea, background and content.

Which trends do you consider as the most important for your domain of research and your geographical region?

Besides the above mentioned trend of on-board to off-board technology, other trends such as the increased demand in transportation of person and goods over the next years, electrification and automated driving will shape a new era of mobility. As a globally acting company, Bosch is considering all relevant macro trends.

What challenges do these trends present?

Global technical roll-out differentiates due to different regional conditions and regulations.

And what opportunities do these trends offer?

Business opportunities in new fields like connectivity, software and service solutions, personalization, but also in the traditional current business fields like component business.

Register for the FISITA World Congress now. The last few free sponsored registrations for non-presenting delegates will be gone soon so register quickly!


About the FISITA World Congress

Since 1947, the FISITA World Congress has been the leading international meeting place for industry experts, engineers and executives to exchange ideas and discuss the trends that drive the automotive industry forward. The theme for the 38th FISITA World Congress is 'From automobile to mobility. New roles. New challenges' and it will take place 14-16 September 2021, with the opportunity for the global audience to join virtually available for the first time. Registration is now open, with the Early Bird and special registration rates available until 31 August 2021.

Content from the 2020 FISITA Web Congress is available within the FISITA Technical Library, while material from previous Congress events back to 1998 is available in the FISITA Store. By the time of this year’s Congress, all the content will be available within the FISITA Technical Library, with free access provided to FISITA members.

Partner with us

The FISITA World Congress is one of the most important and prestigious gatherings of mobility engineers and executives in the automotive and mobility calendar. We can offer a number of exceptional promotion opportunities for organisations, associations and companies enabling them to meet their targeted audience and interact with the key decision-makers in and around FISITA 2021.

There are many opportunities to partner with us at the upcoming Congress. Take a look at the virtual prospectus for the full list and easily book a partnership package or virtual booth, or contact Ms. Marie Březinová, Industry Liaison and Sales Manager, Guarant International spol. s r. o., on


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